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What factors influence choosing fish over meat among grocery shoppers? Insights from an unsuccessful nudge intervention
Lindahl, T., and N. Linder. 2024. What factors influence choosing fish over meat among grocery shoppers? Insights from an unsuccessful nudge intervention. Ecological Economics 224:108297.
Food production significantly impacts Earth’s systems and accounts for approximately a quarter of all greenhouse gas emissions. To create a more sustainable food system, scientific evidence emphasizes replacing consumption of certain types of protein with high environmental impact such as beef and pork, with protein with less-impact alternatives such as fish or vegetable protein. This study evaluates a nudge intervention at a medium sized grocery store...
Managing waste behavior by manipulating the normative appeal of trash bins: Lessons from an urban field experiment
Linder, N., Sörqvist, P., Lindahl, T and R. Ljung. 2023. Managing waste behavior by manipulating the normative appeal of trash bins: Lessons from an urban field experiment. Resources, Conservation & Recycling Advances 19:200186.
Littering is a problem in many human societies. In this study, 9 individual street bins were manipulated on a central street in the city of Gävle, Sweden. The aim was to explore if changing the appearance of the bins, thereby manipulating the different types of social norms they signal, can increase the amount of trash they collect and mitigate littering. A field experiment tested the...
What factors influence the choice between fish and meat among grocery shoppers? Insights from an unsuccessful nudge intervention
Lindahl T. and N. Linder. 2023. Beijer Discussion Paper 279: What factors influence the choice between fish and meat among grocery shoppers? Insights from an unsuccessful nudge intervention. Beijer Discussion Paper Series.
Food production is the human activity with the greatest impact on the earth systems and account for about a quarter of all greenhouse gas emissions. Reducing consumption of certain meat (e.g., beef, pork and lamb) and replacing it with proteins with less environmental impact has been highlighted as one of the greatest leverage points to achieve a more sustainable food system. In this study we...
