One relatively new approach for influencing human behavior, that is based on insights from psychology, that could complement or possibly replace some of the current environmental policies, is to rely on so-called nudges; that (sometimes) tiny push that ‘nudges’ someone into a desirable direction. Attention in research has certainly grown (along with the public interest) the last few years, but skeptics also intensify their voices….
Publication Keyword: Environmental policy; behavioral economics; psychology; consumer behavior
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