Foundations for behavioral change

Transforming societies towards sustainability requires that individuals, groups and the private and societal sectors alike, change their behaviours. Since behaviour is, to a large extent, guided by social norms, a change of norms has the potential to ignite the necessary large-scale behavioural shifts.

Lindahl, T., C. Schill, D. Collste, A.-S. Crépin, C. Folke, and V. Galaz. 2022. Foundations for behavioral change. In: Galaz, V. and D. Collste (eds.) Economy and Finance for a Just Future on a Thriving Planet. Report for Stockholm+50. Beijer Institute of Ecological Economics (Royal Swedish Academy of Sciences) and the Stock­holm Resilience Centre (Stockholm University), Chapter 6.