Noah Linder joined the Beijer Institute as a postdoctoral researcher in the spring 2025 and is working within the PLATE project where he is part of work package 2 “People and their food”.
Departing from environmental psychology and behavioural economics, Noah’s research explores how sustainable actions can be promoted by incorporating behavioural insights in intervention designs.
He has studied how the physical environment can be planned or modified to steer behaviour towards more sustainable choices (such as recycling plastic and sorting food waste), the effectiveness of tailored information to promote behaviour change, and how changes in the decision context interact with intrinsic motivation to act.
Lately, his research has zoomed in on consumer decisions and acceptance, e.g., the automatic and habitual aspects of food choices, highlighting the need to understand and account for habit (and habit breaking) in order to break free from our path dependency and the pull of our past decisions.
Noah received his PhD in Sustainability Science from Gävle University in 2022. He also holds an MSc in Social-Ecological Resilience for Sustainable Development from Stockholm Resilience Centre, Stockholm University.
